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Press Release
November 8, 2016

Willie's Reserve Engages Jerrick Media as Digital Strategist

Press Release
November 8, 2016

Willie's Reserve Engages Jerrick Media as Digital Strategist

Willie's Reserve Engages Jerrick Media as Digital Strategist

ENGLEWOOD, New Jersey, Nov. 8, 2016 /PRNewswire/ -- Jerrick Media Holdings, Inc., (OTCQB: JMDA) (the "Company" or "Jerrick Media") a digital media and technology company focused on the development and marketing of branded digital content and e-commerce properties, announced today an engagement with lifestyle brand Willie's Reserve.

Willie's Reserve is a premium line of cannabis products and a lifestyle brand that celebrates award-winning musician, actor, author, and advocate Willie Nelson and his love of cannabis and its culture. Willie's Reserve brand cannabis products are currently available through select stores in >Colorado and >Washington. Willie's Reserve, a GCH brand, has engaged Jerrick Media to serve as a digital strategist for the company, developing effective platforms to support the many voices in the national conversation around cannabis and cannabis culture.

"I think that people are learning about cannabis, about it being a medicine and helpful to a lot people," says Nelson. "It is also good for our environment and small farmers, and legalization can help bring social justice. It's important to get the word out on allthe benefits of cannabis."

Jerrick Media's fast growing cannabis vertical, Potent, will premiere Marijuana Minute, sponsored by Willie's Reserve. Hosted by Canadian personality Michael Eckford and produced by Mary Zilba and Fiona Forbes of LadyPants Productions, Marijuana Minute is a smart, irreverent new web series covering everything you need to know about the fastest growing industry in America. Created to enable, educate, and introduce viewers to the broad introductory conversation of cannabis culture, Marijuana Minute encourages viewers to learn and share questions, answers, and resources that support normalization, and importantly, create an informed audience. Marijuana Minute follows Potent's first popular series, Baked: Cooking with Mary Jean. Marijuana Minute is to premiere later this year.

Jerrick Media CEO Jeremy Frommer said, "Willie's Reserve is one of the most authentic cannabis brands available in today's market. The cannabis industry – at this early stage of development – must rely on its message and public support if it is to take its rightful place in history. There is no one better suited than Willie Nelson to represent that message. Jerrick is excited to be a part of that process."

The Marijuana Minute series is the first digital endeavor in a sequence of upcoming collaborations for Jerrick Media and Willie's Reserve. In addition to the web series, Jerrick Media will provide original content creation for the Willie's Reserve brand, as well as orchestrate the branding of the Willie's Reserve website.

About Jerrick Media Holdings, Inc:

Jerrick Media Holdings Inc., (OTCQB: JMDA) is a digital media company focused on the development and marketing of branded digital content and e-commerce properties, producing and distributing premium digital media across multiple platforms for multiple targeted demographics. Its portfolio of brands rests upon a single creative business vision delivered through its proprietary technology platform Vocal. All verticals are overseen by the same team and ideology, focusing primarily on revenue conversion as the premise behind all published material. Vintage styles are contemporized for a new audience, but follow proven guidelines of management; all content is meant to challenge, inspire and enlighten.

For more information please visit https://jerrick.media .

About GCH:

GCH, Inc. is a >Colorado corporation focused on developing cannabis lifestyle brands for legal cannabis markets. Willie's Reserve is the inaugural brand from the company, inspired by legendary musician Willie Nelson's journey as an artist, activist and thought leader. Willie's Reserve brand cannabis products are currently available at stores in >Colorado and >Washington.

About Willie Nelson

With a six-decade career and 200 plus albums, this iconic Texan is the creative genius behind the historic recordings ofCrazy,Red Headed Stranger, andStardust. Willie Nelson has earned every conceivable award as a musician and amassed reputable credentials as an author, actor, and activist. He continues tothrive as a relevant and progressive musical and cultural force. In the last five years alone he delivered 10 new album releases, released a Top 10New York Times' bestsellers book, again headlined Farm Aid, an event he co-founded in 1985, received his 5th degreeblack belt in Gong Kwon Yu Sul, headlined the last three years of the on-going Luck Reunion food and music festival at his ranch in Luck, TX during SXSW, announced the launch of his cannabis company Willie's Reserve, and graced the cover of Rolling Stone magazine. In 2015, Nelson added "It's A Long Story: My Life,"the unvarnished and complete story of Willie, hit bookshelves and landed him on theNew York Times'bestsellers list; and the new studio album with Merle Haggard titledDjango And Jimmie,which debuted at #1 onBillboard's Country album chart and #7 onBillboard's Top 200 album chart. In November 2015, the Library of Congress honored him with their Gershwin Prize for Popular Song for his contributions to popular music. He is the first country artist to receive the distinguished award. And this year began with the release ofSummertime: Willie Nelson Sings Gershwin, a collection of 11 newly recorded Gershwin classics. The album debuted at #1 on both the Top Current Jazz chart and the Top Traditional Jazz chart. In September, cameFor the Good Times: A Tribute to Ray Price,an album ofnewly recorded interpretations of 12 Ray Price songs. While in October, Nelson releasedPretty Paper, his new novel inspiredhis classic holiday song of the same title about a legless man who sold wrapping paper in front of a >Ft. Worth, TX department store. Nelson continues to record new songs for upcoming projects as well as touring throughout >North America year long.

For all inquiries: press@jerrickmedia.com

Forward-Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans," "believes" and "projects") may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

Investor Contact:

Vivian Cervantes, Managing Director
PCG Advisory Group
D: +1-212-554-5482
vivian@pcgadvisory.com

Video - https://www.youtube.com/watch?v=3sZnLwI0oS0

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SOURCE Jerrick Media Holdings Inc

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