• Creatd launches Untamed Photographer's new online marketplace platform for wildlife photography.
• Creatd Partners, the Company's corporate venture initiative, has taken a 10% equity position in Untamed Photographer.
• Through the partnership, Creatd will help tokenize the Untamed Photographer library, allowing its photographers and the causes they support to further monetize their unique photographs within the emerging NFT market.

FORT LEE, N.J., April 28, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Vocal Ventures, Creatd Partners, and Recreatd, today announced its new strategic partnership with Untamed Photographer, an environmental art platform that brings awareness to important environmental causes while showcasing the work of the wildlife photographers that use their art to bring those causes to light.

The scope of the partnership between Untamed Photographer and Creatd entails a number of initiatives aimed at promoting Untamed Photographer's platform and its global network of both emerging and established environmental artists.

Untamed Photographer was co-founded by Amy Peters, a fine art advisor specializing in sales of modern and contemporary art, and Mark Wilkins, a specialist in global distribution strategies, as well as a committed environmentalist and founder of the Nature Trust of the Americas (NTOTA). Structured as an online gallery, Untamed Photographer offers a selection of handpicked, limited-edition works of art, alongside the photographers' compelling stories of what occurred in the wild to get the shot.

Commented Ms. Peters, "Our brand was founded upon the idea that if we could create a sense of community around caring for the planet, we could inspire people to protect it."

As part of the agreement, Untamed Photographer has signed on as the official sponsor of 'Earth,' the new community on Creatd's Vocal platform focused on the natural world; this represents Vocal's first official community sponsor.

Commented Mr. Wilkins, "Untamed Photographer works to promote our talented network of creators—both their work itself and the sense of environmental activism that underlies it. Sponsoring Vocal's new 'Earth' community was a natural fit to help us further promote our artists' work among a receptive audience and drive increased awareness and support for the causes they care about."

Additionally, Creatd Partners, the Company's corporate venture initiative, has made a strategic investment into Untamed Photographer in exchange for a 10% equity stake. Creatd Partners, wholly owned by Creatd, Inc., partners with and nurtures high-potential, early-stage companies that can meaningfully benefit by leveraging Creatd's technology, resources and proven capacity to optimize conversions for direct-to-consumer products, platforms, and services. Untamed Photographer represents the second official partnership under the Creatd Partners umbrella, following the launch of Plant Camp announced in late 2020.

In addition, Untamed Photographer and Vocal have teamed up to kick-off the "Capture the Wild" Challenge. The Challenge invites creators to tap into the Untamed Photographer spirit; creators are prompted to submit stories to Vocal featuring an original camera or smartphone photograph capturing the beauty of earth's creatures, along with the story behind the shot. On the panel of judges for the Challenge is Melissa Groo, award-winning wildlife photographer, writer, conservationist and member of Untamed Photographer's artist network. Ms. Groo's photographs and articles have been published in numerous magazines including Smithsonian, Audubon, and OutdoorPhotographer, and exhibited in galleries and venues, including the Smithsonian National Museum of Natural History. The "Capture the Wild" Challenge, which offers a $2,500 first place prize, is open for submissions through June 8, 2021 at 11:59am EST.

Creatd CEO Jeremy Frommer commented, "Everything we do is driven by the belief that creativity should be rewarded. In Untamed Photographer's case, profits go to the artists and the important environmental causes they support. One of our key roles within this strategic partnership will be to evolve their technology capabilities and platform. Today, Untamed Photographer sales are limited to print editions; however, we have begun preparations to develop the ability to tokenize and market the unique photographs of the Untamed Photographer artists within the emerging NFT (non-fungible token) market, while giving back to the important movement of protecting the world's wildlife."

About Creatd
Creatd,  Inc.  (Nasdaq CM: CRTD) is  a  creator-first  technology  company  and  the  parent  company  of  the  Vocal  platform.  Our  mission  is  to empower  creators,  entrepreneurs,  and  brands  through  technology  and  partnership.  We  accomplish  this  through  Creatd's  three  main  business  pillars: Vocal Ventures, Creatd Partners, and Recreatd. For news and updates, subscribe to Creatd's newsletter: https://creatd.com/newsletter

Investor Relations Contact: ir@creatd.com

About Untamed Photographer
Untamed Photographer is an online art gallery that brings together wildlife photography and stories from a range of international environmental artists, both emerging and established. For more information, visit: https://untamedphotographer.com.

Forward-Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans," "believes" and "projects") may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

‍

View original content to download multimedia:http://www.prnewswire.com/news-releases/creatd-inc-announces-strategic-investment-in-untamed-photographer-nft-collaboration-and-vocal-community-and-challenge-sponsorships-301278910.html